New Look & Feel, Same Great Products

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New Look & Feel, Same Great Products

Welcome to the new House of Lashes website! We are so excited to introduce you to a more customized and personal shopping experience. Whether you are a beginner or lash expert, our new site will guide you to your best lashes every step of the way. 

Why the Change?

As our 7th birthday approached, we reflected on our growth as a company, and how our customer has evolved and grown with us. It only felt natural to shed our old ways of doing things, and start new. The redesign ensures that our brand and products reflect our fresh thoughts and ideas, in addition to the latest innovations we use to create our products. 

Created With Our HOL Fam in Mind

From using our products to visiting our site, we want to create an exclusive experience for our HOL Fam. With so many lashes on the market, the choices are overwhelming. Our new site ensures that no matter what your level of experience is, we are here to give you your best lash match. 

How Our New Features Benefit You:

  • How-to guides make the process of finding your perfect lash for any occasion 
  • We will show you how to apply our lashes
  • Lash after care
  • Eye shape guide to help you determine which lash styles suit you

It’s All About Community

In addition to making your shopping experience up close and personal, we are launching our HOL Stories to create a community for lash lovers and makeup enthusiasts. We will be discussing the latest trends in the fashion and beauty, show you behind-the-scenes shots of our office, share our favorite beauty products of the month, and much more! This is a safe and creative place to share your ideas, give us recommendations on how we can improve, and comment on what you like or don’t like! Our new site will also display our instagram feed and show how our HOL fam and some of your favorite influencers wear their lashes to give you some inspo. 

Our Core Values

No matter what changes we make, our core values will remain constant. We promise to provide 100% cruelty free, innovative, timeless lash styles fit for a creative and diverse community. Unlike other brands, our focus is centered around the integrity, quality, and craftsmanship that goes into creating each one of our products. We also believe in doing our part to support the surrounding communities and small, local businesses from which some of our materials are sourced. 

Made With Love

Nothing brings us more joy than seeing your beautiful eyes splashed across our screens, and no one inspires us more than you do. To thank you for all the love and support throughout the years, we hope this new website inspires you to create new looks, meet new friends, and be a part of a glam family that makes you feel at home. We have more incredible updates coming your way, so stay tuned!