Your New Lash Routine.

Introducing the Daily Collection

HOL® Clear Lash Glue

HOL® Clear Lash Glue

4.4
Rated 4.4 out of 5 stars
340 Reviews
$10.00
HOL® Dark Lash Glue

HOL® Dark Lash Glue

4.6
Rated 4.6 out of 5 stars
193 Reviews
$10.00
Purrr®

Purrr®

4.6
Rated 4.6 out of 5 stars
211 Reviews
$12.00
Kitty Cat®

Kitty Cat®

4.7
Rated 4.7 out of 5 stars
203 Reviews
$12.00
Best Seller's Bundle

Best Seller's Bundle

4.6
Rated 4.6 out of 5 stars
911 Reviews
$57.00 On Sale from $72.00
Sale
The Muse - Daily Lash Routine Set

The Muse - Daily Lash Routine Set

5.0
Rated 5.0 out of 5 stars
21 Reviews
$60.00 On Sale from $72.00
Sale
Allure Best of Beauty Iconic Bundle

Allure Best of Beauty Iconic Bundle

4.8
Rated 4.8 out of 5 stars
800 Reviews
$27.00 On Sale from $36.00
Sale
Liquid error (snippets/image line 26): invalid url input

Liquid error (snippets/image line 26): invalid url input

Our House Is...

Two models wearing Demi lashes.

A place for everyone, regardless of age, race, or gender

Demi collection stacked on one another.

We believe real beauty shines from within

Before and after of a model wearing Iconic Lite demi.

Lashes That Go Beyond

Leaping Bunny Certified

Made to Last

Comfortable

Unique Designs

Lashes
A model holding a Iconic lash style.

Lashes

Elevate your look with premium lashes—soft, bold, and everything in between.

Lash Glue

Lash Glue

Our award-winning collection of latex-free lash glues is designed to deliver all-day hold with mess-free, beginner-friendly application.

Sets

Sets

Curated lash sets featuring our most popular styles, tools, and award winning lash glue.

Take HOL Lash Quiz to find your perfect lash style

Your Perfect Lashes Await

Not sure which lashes suit your eye shape or style? Take our quick Lash Quiz to get matched with the perfect pair