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Pre-Black Friday Sale Starts Now! Add any 5 items to your cart for $35. 

 

Exclusions apply (does not include sets, multi-packs, The Muse, The Sweetie, The Flirt).
  • Iconic®
    Iconic flared lash with full volume, long length, and defined spiky fibers.

    Iconic®

    Full Volume + Long Length

    4.9
    Rated 4.9 out of 5 stars
    387 Reviews
    $12.00
  • Iconic® Lite
    Iconic Lite flared lash with medium volume and spiky fibers for a subtle cat-eye effect.

    Iconic® Lite

    Medium Volume + Long Length

    4.8
    Rated 4.8 out of 5 stars
    256 Reviews
    $12.00
  • Iconic® Lite Demi
    Iconic Lite Demi a long, flared half lash with medium volume and spiky fibers for a subtle cat-eye effect.

    Iconic® Lite Demi

    Medium Volume + Long Length

    4.5
    Rated 4.5 out of 5 stars
    214 Reviews
    $12.00
  • Iconic Mini a mini flared lash with spiky definition and full volume.
    Iconic Mini a mini flared lash with spiky definition and full volume.

    Iconic® Mini

    Full Volume + Short Length

    4.6
    Rated 4.6 out of 5 stars
    100 Reviews
    $12.00
  • Iconic Demi a flared half lash with full volume, long length, and defined spiky fibers.
    Iconic Demi a flared half lash with full volume, long length, and defined spiky fibers.

    Iconic® Demi

    Full Volume + Long Length

    4.5
    Rated 4.5 out of 5 stars
    203 Reviews
    $12.00
  • Iconic Luxe false lash with long 4D fluffy layers creating bold volume and dramatically criss-crossed fibers for a textured effect.
    Iconic Luxe false lash with long 4D fluffy layers creating bold volume and dramatically criss-crossed fibers for a textured effect.

    Iconic® Luxe

    Bold Volume + Long Length

    4.3
    Rated 4.3 out of 5 stars
    44 Reviews
    $14.00

  • Pre-Black
    Friday Sale

    Choose any 5 items for $35, up to 50% off savings. Limited Time only. Exclusions apply (does not include sets, multi-packs, The Muse, The Sweetie or The Flirt).

    Up to 50% off →
  • HOL® Clear Lash Glue
    HOL® CLEAR Lash Glue on a white background.

    HOL® Clear Lash Glue

    Waterproof + Award Winning

    4.5
    Rated 4.5 out of 5 stars
    357 Reviews
    $10.00
  • HOL® DARK Lash Glue on a beige background.
    HOL® DARK Lash Glue on a white background.

    HOL® Dark Lash Glue

    Waterproof + Award Winning

    4.6
    Rated 4.6 out of 5 stars
    201 Reviews
    $10.00
  • HOL® Lash Glue + Eye Makeup Remover
    Mandarin orange half and bergamot oil highlights beside a tilted HOL Lash Glue Eye Makeup Remover bottle.

    HOL® Lash Glue + Eye Makeup Remover

    Gentle Formula + Removes Water-proof Makeup

    5.0
    Rated 5.0 out of 5 stars
    7 Reviews
    $18.00
  • Save $6
    The Flirt - Half Lash
    Close-up of an eye with long lashes from The Flirt Half Lash set

    The Flirt - Half Lash

    Medium Volume + Short Length

    5.0
    Rated 5.0 out of 5 stars
    11 Reviews
    $30.00 $24.00 Sale
    20% off: save $6
  • Save $6
    The Sweetie - Half Lash
    Line art illustration of long wispy lashes fanned along a curved lash band against a white background

    The Sweetie - Half Lash

    Natural Volume + Short Length

    5.0
    Rated 5.0 out of 5 stars
    9 Reviews
    $30.00 $24.00 Sale
    20% off: save $6
  • Save $6
    The Muse - Half Lash
    Abstract curved lattice of black threads against a white background

    The Muse - Half Lash

    Medium Volume + Short Length

    5.0
    Rated 5.0 out of 5 stars
    11 Reviews
    $30.00 $24.00 Sale
    20% off: save $6