$7 Lashes $7 Glues
$7 Accessories

Valid on Select Styles. Purchase 7+ items (value of $49) for a FREE Precious Gem Case.

Shop all $7

Lucky 777 Favorites

Shop All Sale
Boudoir

Boudoir

4.7
Rated 4.7 out of 5 stars
104 Reviews
$7.00 On Sale from $12.00
Sale
Siren®

Siren®

4.9
Rated 4.9 out of 5 stars
88 Reviews
$7.00
Emiko

Emiko

4.7
Rated 4.7 out of 5 stars
89 Reviews
$7.00
Noir Fairy® Lite

Noir Fairy® Lite

4.6
Rated 4.6 out of 5 stars
67 Reviews
$7.00 On Sale from $12.00
Sale
Flawless Precision Scissors

Flawless Precision Scissors

4.5
Rated 4.5 out of 5 stars
31 Reviews
$7.00 On Sale from $10.00
Sale
HOL® Clear Lash Glue

HOL® Clear Lash Glue

4.4
Rated 4.4 out of 5 stars
343 Reviews
$7.00
The Flirt - Daily Lash Routine Set

The Flirt - Daily Lash Routine Set

5.0
Rated 5.0 out of 5 stars
28 Reviews
$60.00 On Sale from $72.00
Sale
Flawless Precision Applicator

Flawless Precision Applicator

4.7
Rated 4.7 out of 5 stars
39 Reviews
$7.00 On Sale from $14.00
Sale
Latte

Latte

4.7
Rated 4.7 out of 5 stars
104 Reviews
$7.00
Allura Lite®

Allura Lite®

4.7
Rated 4.7 out of 5 stars
131 Reviews
$7.00
Boudoir Lite

Boudoir Lite

4.9
Rated 4.9 out of 5 stars
64 Reviews
$7.00

Our House Is...

Two models wearing Demi lashes.

A place for everyone, regardless of age, race, or gender

Demi collection stacked on one another.

We believe real beauty shines from within

Before and after of a model wearing Iconic Lite demi.
Learn More

Lashes That Go Beyond

Leaping Bunny Certified

Made to Last

Comfortable

Unique Designs

Explore More

Shop All
Lashes
A model holding a Iconic lash style.

Lashes

Elevate your look with premium lashes—soft, bold, and everything in between.

Lash Glue

Lash Glue

Our award-winning collection of latex-free lash glues is designed to deliver all-day hold with mess-free, beginner-friendly application.

Sets

Sets

Curated lash sets featuring our most popular styles, tools, and award winning lash glue.

Take HOL Lash Quiz to find your perfect lash style

Your Perfect Lashes Await

Not sure which lashes suit your eye shape or style? Take our quick Lash Quiz to get matched with the perfect pair

Take the Quiz