The Valentine's Day Edit

Perfectly matched styles for every moment

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Iconic®

Iconic®

4.9
Rated 4.9 out of 5 stars
366 Reviews
$12.00
Iconic® Lite

Iconic® Lite

4.8
Rated 4.8 out of 5 stars
240 Reviews
$12.00
The Muse - Daily Lash Routine Set

The Muse - Daily Lash Routine Set

5.0
Rated 5.0 out of 5 stars
22 Reviews
$60.00 On Sale from $72.00
Sale
Kitty Cat®

Kitty Cat®

4.7
Rated 4.7 out of 5 stars
204 Reviews
$12.00
Femme Fatale®

Femme Fatale®

4.6
Rated 4.6 out of 5 stars
191 Reviews
$12.00
Midnight Demi

Midnight Demi

4.6
Rated 4.6 out of 5 stars
204 Reviews
$12.00
HOL® Clear Lash Glue

HOL® Clear Lash Glue

4.4
Rated 4.4 out of 5 stars
342 Reviews
$10.00
Macchiato

Macchiato

4.6
Rated 4.6 out of 5 stars
118 Reviews
$12.00
Wing It Mini

Wing It Mini

4.5
Rated 4.5 out of 5 stars
82 Reviews
$12.00

Our House Is...

Two models wearing Demi lashes.

A place for everyone, regardless of age, race, or gender

Demi collection stacked on one another.

We believe real beauty shines from within

Before and after of a model wearing Iconic Lite demi.
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Lashes That Go Beyond

Leaping Bunny Certified

Made to Last

Comfortable

Unique Designs

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Lashes
A model holding a Iconic lash style.

Lashes

Elevate your look with premium lashes—soft, bold, and everything in between.

Lash Glue

Lash Glue

Our award-winning collection of latex-free lash glues is designed to deliver all-day hold with mess-free, beginner-friendly application.

Sets

Sets

Curated lash sets featuring our most popular styles, tools, and award winning lash glue.

Take HOL Lash Quiz to find your perfect lash style

Your Perfect Lashes Await

Not sure which lashes suit your eye shape or style? Take our quick Lash Quiz to get matched with the perfect pair

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