14 Years

Because of You

We make the lashes. You make them iconic. This month, HOL is donating 3% of sales for Alopecia Awareness.

our most-Loved

The Icons

shop iconic collection
Iconic®

Iconic®

4.9
Rated 4.9 out of 5 stars
385 Reviews
$12.00
Iconic® Lite

Iconic® Lite

4.8
Rated 4.8 out of 5 stars
256 Reviews
$12.00
Iconic® Lite Demi

Iconic® Lite Demi

4.5
Rated 4.5 out of 5 stars
213 Reviews
$12.00
Iconic® Demi

Iconic® Demi

4.5
Rated 4.5 out of 5 stars
202 Reviews
$12.00
Iconic® Mini

Iconic® Mini

4.6
Rated 4.6 out of 5 stars
99 Reviews
$12.00
Iconic® Luxe

Iconic® Luxe

4.3
Rated 4.3 out of 5 stars
44 Reviews
$14.00
HOL® Clear Lash Glue

HOL® Clear Lash Glue

4.5
Rated 4.5 out of 5 stars
356 Reviews
$10.00
HOL® Dark Lash Glue

HOL® Dark Lash Glue

4.6
Rated 4.6 out of 5 stars
199 Reviews
$10.00

Our House Is...

Two models wearing Demi lashes.

A place for everyone, regardless of age, race, or gender

Demi collection stacked on one another.

We believe real beauty shines from within

Before and after of a model wearing Iconic Lite demi.
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Lashes That Go Beyond

Leaping Bunny Certified

Made to Last

Comfortable

Unique Designs

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Lashes
A model holding a Iconic lash style.

Lashes

Elevate your look with premium lashes—soft, bold, and everything in between.

Lash Glue

Lash Glue

Our award-winning collection of latex-free lash glues is designed to deliver all-day hold with mess-free, beginner-friendly application.

Sets

Sets

Curated lash sets featuring our most popular styles, tools, and award winning lash glue.

Take HOL Lash Quiz to find your perfect lash style

Your Perfect Lashes Await

Not sure which lashes suit your eye shape or style? Take our quick Lash Quiz to get matched with the perfect pair

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