OUR STORY
SUPPORTING & EMPOWERING YOU DURING YOUR MILESTONES
To inspire and empower people regardless of age, race, or gender to feel beautiful with lashes that not only complement their diverse eye shapes, but their unique personalities, too.
House of Lashes was created to inspire and empower people regardless of age, race, or gender to feel beautiful with lashes that not only complement their diverse eye shapes, but their unique personalities, too. We believe that real beauty comes from compassion, kindness, and inclusivity. The foundation of our company is built on these values, and we are proud to stand with our diverse communities and believe we are stronger together.
Being a long-time lover of lashes, Jenn was disappointed with the industrys assortment, in addition to the large price disparity between drugstore and department store lashes. This inspired the dream to provide a wide array of unique, never-before-seen lashes at an affordable price. Truly starting from the ground up, House of Lashes was born in her parents home with Jenns mother as her first small investor. With so much on the line, and her family involved, she was determined to succeed and pay them back. Shortly after House of Lashes launch, Jenn was able to repay her debts and knew that her dream was no longer a dream, but her reality. To this day, House of Lashes remains family-oriented at its core and is a privately held company.
From there, her journey took off
with 10 signature styles that included
the first-ever multi-layered 3-in-1 lash,
in addition to the first brush-on lash
adhesive the market had seen.
A true pioneer, Jenn ensured that her company was cruelty-free from the beginning, and promised to never use any animal product to create her lashes or partake in animal testing. She also made it her mission to make her brand as eco-conscious as possible by only using recyclable materials for the lash packaging and shipping boxes, and implemented other sustainable practices. Additionally, it was her goal to uplift those around her and brought on several women to help drive her company.
To add to her love of lashes, and to celebrate the feeling of empowerment they bring, Jenn also founded National Lash Day in February 2015. She specifically chose the month of February as it symbolizes the month of self-love and well-being.
Jenns courage, perseverance, and entrepreneurial spirit are what make House of Lashes an inspiration to a community of lash lovers and dreamers.
We believe…
A team behind you
Supporting you and cheering you on every step of the way. At HOL everything we do is for you.
Join Our Team
Gives Back
As a beauty company, we believe that true beauty comes from within. Giving back to our community plays a crucial role in who we are as a company.
We love supporting organizations both big and small
that help educate, raise awareness and develop research with a good cause. We strongly stand with organizations that help better mankind and our planet. Below are some of the organizations we continue to support.
