From the beginning, our mission was to create lashes for all eye shapes and lifestyles that are vegan, cruelty-free, and eco-conscious. We believe true beauty starts from within and is why we care so deeply about how our products are made and sustained. We are continuously inspired to make positive changes with the development of our products so that they are good for our planet and our community.
Sustainability Starts Here
For years, we have dreamed of creating a line of weightless lashes while utilizing advanced technology from the fibers and fit, down to the design of our packaging. After 9 years of research and development, we have perfected our newest innovation, The Secret Collection, that puts our eco-conscious standards at the forefront.
Although our packaging has always been recyclable, our goal is to make all our packaging even more eco-conscious and sustainable.
The packaging for our Secret Collection is completely recyclable and most importantly, biodegradable, lash tray included!
The entire package is made from FSC certified papers that are responsibly sourced and the lash tray is made from a renewable wood raw material called paper pulp. We also used soybean ink as an alternative ink that does not have harmful effects on the environment as well as people.
From day one, we have always promised to
be a cruelty-free brand.
All of our products are 100% cruelty-free and contain no animal products, silkworms included! The process of creating silk harms many silkworms, and we feel it's still a form of animal exploitation. Our lash fibers are not only faux silk but they were made to be durable enough to re-wear over 15 times, creating less waste for the planet.
Carbon Neutral Shipping
We have partnered with flexport.org as our freight forwarder to offset 100% of CO2 emissions to meet environmental and corporate social responsibility goals to dramatically increase supply chain sustainability.