20% Off

Mother's Day Collection

Discount applied automatically only for eligible items.

Boudoir Lite

Boudoir Lite

4.9
Rated 4.9 out of 5 stars
66 Reviews
$12.00
The Sweetie - Daily Lash Routine Set

The Sweetie - Daily Lash Routine Set

4.9
Rated 4.9 out of 5 stars
26 Reviews
$60.00 On Sale from $72.00
Sale
Mika

Mika

4.6
Rated 4.6 out of 5 stars
81 Reviews
$9.00
Purrr®

Purrr®

4.6
Rated 4.6 out of 5 stars
212 Reviews
$12.00
HOL® Clear Lash Glue

HOL® Clear Lash Glue

4.5
Rated 4.5 out of 5 stars
345 Reviews
$10.00
The Sweetie - Half Lash

The Sweetie - Half Lash

5.0
Rated 5.0 out of 5 stars
6 Reviews
$24.00
Midnight Demi

Midnight Demi

4.6
Rated 4.6 out of 5 stars
205 Reviews
$12.00
Bond & Seal Set

Bond & Seal Set

5.0
Rated 5.0 out of 5 stars
9 Reviews
$25.00 On Sale from $30.00
Sale
HOL® Lash Glue + Eye Makeup Remover

HOL® Lash Glue + Eye Makeup Remover

5.0
Rated 5.0 out of 5 stars
5 Reviews
$18.00
Heavenly Lite

Heavenly Lite

4.7
Rated 4.7 out of 5 stars
101 Reviews
$12.00
Mocha

Mocha

4.7
Rated 4.7 out of 5 stars
119 Reviews
$12.00
Flawless Precision Lash Curler

Flawless Precision Lash Curler

4.0
Rated 4.0 out of 5 stars
4 Reviews
$7.00 On Sale from $14.00
Sale

Our House Is...

Two models wearing Demi lashes.

A place for everyone, regardless of age, race, or gender

Demi collection stacked on one another.

We believe real beauty shines from within

Before and after of a model wearing Iconic Lite demi.

Lashes That Go Beyond

Leaping Bunny Certified

Made to Last

Comfortable

Unique Designs

Lashes
A model holding a Iconic lash style.

Lashes

Elevate your look with premium lashes—soft, bold, and everything in between.

Lash Glue

Lash Glue

Our award-winning collection of latex-free lash glues is designed to deliver all-day hold with mess-free, beginner-friendly application.

Sets

Sets

Curated lash sets featuring our most popular styles, tools, and award winning lash glue.

Take HOL Lash Quiz to find your perfect lash style

Your Perfect Lashes Await

Not sure which lashes suit your eye shape or style? Take our quick Lash Quiz to get matched with the perfect pair