Why Minis Matter

Emily Takeshita

Why Minis Matter

Eyes come in all different shapes and sizes, so why don’t lashes?? 

For years, lashes have been made with one factory size that everyone is expected to fit into… But the reality is, not all of us do.  

With a frustrating “one size fits all” lash expectation on the market, we were inspired to create a collection with inclusivity at its core. Our Minis were made to fit our customer’s smaller eyes more comfortably than ever before. After all, lashes should compliment who you are so you can feel like your most empowered self while you wear them! 

Shine through your life with confidence with the help of our Mini lashes! 

What makes our Minis so special?

Being the first of its kind, our Mini Collection is truly revolutionary in the lash industry. 

Designed with a shorter band and shorter lash fibers, all styles in this collection are overall smaller than the other lashes we carry. You won’t have to worry about trimming the band with these lashes because it’s already shorter to begin with! 

And as for the lash fibers themselves, they were designed to be shorter so they don’t extend as long as some of the other styles. This makes our minis the perfect go-to when you don’t want to feel as “done up” as you might with some of our other styles!

We like to think these lashes are perfectly in between going all natural and full glam. 

...For the times you just need a lil’ something. 

Who are they for? 

Small Eyes 

Our Mini Collection was specifically designed for those who have smaller eye shapes. 

It’s a hassle to constantly have to trim your lash band before application. For those with smaller eye shapes, you know exactly what we are talking about! 

So we took that struggle and turned it into our inspiration... 

And the result?

A collection that makes the lives of those with smaller eye shapes a little easier - just glue and apply and be on your way! 

Glasses 

If you wear glasses, it might have been tricky to wear lashes with them...until now! Because our mini styles are shorter in length, you won’t have to worry about the fibers hitting the lens.

The Mini Collection - helping to bring back the cute glasses look!

...But, you don’t have to have small eyes to enjoy our minis. Oftentimes our minis are worn as an accent lash to really accentuate the shape of your eyes if you opt for a winged style. 

Place it on the outer thirds of your eye to capture a more subtle cat eye. Not as dramatic if you were to do this with a full size lash, but still impactful! 

We recommend Wing it Mini or Iconic Mini to get the look. 

And like all of our products, our mini collection is vegan and cruelty free, so you can feel good about wearing them.

Try them for yourself and see why Mini lashes matter! 

See the full collection here.

« Back to Blog