New products

  • Madison full volume false lashes in pale blue box with clear window
    Close up of two curved black false eyelashes against a white background

    Madison

    Full Volume + Extra Long Length

    4.9
    Rated 4.9 out of 5 stars
    23 Reviews
    $12.00
  • Save $17

    Daily Routine PR Set

    5.0
    Rated 5.0 out of 5 stars
    3 Reviews
    $82.00 $65.00 Out of Stock
    20% off: save $17
  • HOL Heart Charm Case pink heart charm attached to a silver chain against a soft beige background
    The Sweet packaging for HOL Heart Charm Case with a pink box and pale satin ribbon and lashes visible through a window

    HOL® Heart Charm Case

    Travel Friendly

    4.9
    Rated 4.9 out of 5 stars
    16 Reviews
    $10.00
  • HOL® Lash Glue + Eye Makeup Remover
    Mandarin orange half and bergamot oil highlights beside a tilted HOL Lash Glue Eye Makeup Remover bottle.

    HOL® Lash Glue + Eye Makeup Remover

    Gentle Formula + Removes Water-proof Makeup

    5.0
    Rated 5.0 out of 5 stars
    7 Reviews
    $18.00
  • HOL® Sealant
    HOL Sealant bottle with angled applicator wand against a warm brown background

    HOL® Sealant

    Clear Coat + Removes Tackiness

    5.0
    Rated 5.0 out of 5 stars
    3 Reviews
    $14.00
  • HOL® Bonding Glue
    Mascara wand lifted from a pink tube, the brush near the cap against a warm brown background

    HOL® Bonding Glue

    No Dry Time + Ultra Long Wear

    5.0
    Rated 5.0 out of 5 stars
    3 Reviews
    $14.00

  • Pre-Black
    Friday Sale

    Choose any 5 items for $35, up to 50% off savings. Limited Time only. Exclusions apply (does not include sets, multi-packs, The Muse, The Sweetie or The Flirt).

    Up to 50% off →
  • Save $6
    The Muse - Half Lash
    Abstract curved lattice of black threads against a white background

    The Muse - Half Lash

    Medium Volume + Short Length

    5.0
    Rated 5.0 out of 5 stars
    11 Reviews
    $30.00 $24.00 Sale
    20% off: save $6
  • Save $6
    The Sweetie - Half Lash
    Line art illustration of long wispy lashes fanned along a curved lash band against a white background

    The Sweetie - Half Lash

    Natural Volume + Short Length

    5.0
    Rated 5.0 out of 5 stars
    9 Reviews
    $30.00 $24.00 Sale
    20% off: save $6
  • Save $6
    The Flirt - Half Lash
    Close-up of an eye with long lashes from The Flirt Half Lash set

    The Flirt - Half Lash

    Medium Volume + Short Length

    5.0
    Rated 5.0 out of 5 stars
    11 Reviews
    $30.00 $24.00 Sale
    20% off: save $6
  • HOL Travel Bag
    HOL Travel Bag on a white background

    HOL Travel Bag

    Travel Friendly

    $12.00
  • Save $6
    Three Luxe Collection false eyelashes.

    Luxe Collection Custom 3-Pack

    4.5
    Rated 4.5 out of 5 stars
    107 Reviews
    $42.00 $36.00 Sale
    14% off: save $6
  • Save $6
    Three Feline Collection false eyelashes.

    Feline® Collection Custom 3-Pack

    4.7
    Rated 4.7 out of 5 stars
    1,050 Reviews
    $36.00 $30.00 Sale
    16% off: save $6