House of Lashes®

Truly more than meets the eye...

As we approach National Lash Day, we thought you might want to get to know the brand and founder that started it all! 

You might know us from Instagram, maybe you saw your favorite Youtube star using us in a tutorial, or perhaps we were introduced through a friend... However you found us, we are so glad you did! 

There is a lot more that happens behind the scenes that you may not know about, which is exactly why we are so excited to share our story with you! 

How Our Journey Began…

House of Lashes was created to inspire and empower people regardless of age, race, or gender to feel beautiful with lashes that not only complement their diverse eye shapes, but their unique personalities, too.

Being a long time lover of lashes, Jenn, our founder was disappointed with the industry's small assortment, in addition to the large price disparity between drugstore and department store lashes. It wasn’t long after this realization that the dream to provide a wide array of unique, never before seen lashes at an affordable price was born.

Truly starting from the ground up, House of Lashes was born in her parent’s home with Jenn’s mother as her first small investor. With so much on the line, and her family involved, she was determined to succeed and pay them back….and that’s exactly what she did.

Shortly after House of Lashes’ launch, Jenn was able to repay her debts and proved that her vision was no longer just a pipe dream, but a reality. To this day, House of Lashes remains family-oriented at its core, and is still a private company run by a close-knit group of family & friends. 

The First-Ever 3-in-1, Multi-Layered Lash

From there, her journey began to take off with 10 signature styles that included the first-ever multi-layered 3-in-1 lash named Noir Fairy, in addition to the first brush-on lash adhesive the market had seen. 

Fun Fact: In 2018, our lash adhesive was awarded with the beauty badge of honor winning Allure Best of Beauty in best beauty tools. This award symbolized the innovation, determination and hard work that Jenn and the entire team puts into every single one of the products HOL has to offer. 

House of Lashes Stands for More Than Just Quality Products

A true pioneer, Jenn ensured that her company was cruelty-free from the beginning and promised to never use any animal product to create her lashes or partake in any sort of animal testing. She also made it her mission to make her brand as eco-conscious as possible by only using recyclable materials for the lash packaging & shipping boxes, and implemented other sustainable practices.

But, Jenn’s vision for the brand encompassed more than just creating amazing, one-of-a-kind products... As a female entrepreneur with strong female role models in her life, it was her goal to uplift and empower other women in the industry, which still remains a passion to this day. House of Lashes would not be where it is today if it weren’t for the talented, amazing women that help drive the company forward and carry out her vision. 

The Founder of National Lash Day

To add to her love of lashes, and to celebrate the feeling of empowerment they bring, Jenn founded National Lash Day in February 2015. That’s right...House of Lashes is responsible for the creation of National Lash Day! Pretty cool, right?!

She specifically chose the month of February as it symbolizes the month of self love and well being...something we could all use a little more of, particularly now! 

Jenn's courage, perseverance, and entrepreneurial spirit is what makes House of Lashes an inspiration to the incredible community of lash lovers and dreamers! 

We wish you all a very Happy National Lash Day and hope that lashes have helped empower your lives in the most magical ways! 

Xoxo, 

House of Lashes