We recommend allowing at least 30 seconds for the glue to become tacky before application. The waiting period is key for optimal hold time!

Step 1: Gently remove the false lashes from the tray.

Step 2: Line your lash line with dark brown/black eyeshadow or eyeliner. Curl your natural lashes and apply mascara to create a solid base for the false lashes to blend seamlessly. 

Step 3: Apply a thin, even layer of the House of Lashes waterproof & 24-hour hold lash glue along the lash band. Wait a few seconds for the glue to become tacky. Avoid using too much product for the best hold.

Step 4: Using tweezers or a lash applicator, place the lash towards the center & outer corner of your eye. DO NOT place the lash in the inner corner of your eye. Then, press down the center and outer corners to secure the lash in place.

Step 5: Gently pinch the false lash and your natural lashes together to lock in the application and create a seamless blend.

All three share the same flared, spiky-fiber cat-eye shape — but with different intensity.

• Iconic is the fullest, most dramatic — built for glam moments and special occasions.
• Iconic Lite is the medium-volume version — bridal-ready and polished enough for everyday wear.
• Iconic Lite Demi is a half-lash that focuses on the outer corner — the softest, most natural way to wear the look, perfect for daily wear or beginners.

Together, they cover every lash moment, from Monday morning to Saturday night.

All three lashes — Iconic, Iconic Lite, and Iconic Lite Demi — won the 2025 Allure Best of Beauty Award, Allure’s annual recognition of the best beauty products in each category. The Clear Lash Glue included in this set is also an Allure Best of Beauty winner.

Both. Iconic is designed for a glam, high-impact moment — think special occasions, nights out, and photos. Iconic Lite and Iconic Lite Demi are softer and refined enough for daily wear, bridal looks, and office-friendly polish.